Future U Summer Camps
Project: Campaign Logo and Design
Client: Washtenaw Community College
Washtenaw Community College offers a variety of summer camps for kids ages 11–18. I was tasked with simply updating the materials but took it a step further and pitched
a campaign. I came up with “Future U” and a tagline to better summarize the benefit that all these camps (that range anywhere from anime to robotics coding) can offer. I
updated the materials using a bright design, created a new campaign logo and organized the classes into a themed series represented by icons. I also suggested offering
giveaways, like pins, based on each camp theme. Not only did the client love the upgrade, they received feedback from parents that kids were excited to collect all the pins.
